Our mission is to: use the Internet to provide a global exchange for musicians, music fans and marketers - where each artist's path is clearly defined, the best new music is free and marketers have significant opportunities to instantly build community around their brands.

Marketers are attempting to win customer attention 24 hours a day, 7 days a week. A brand reaches this level of devotion when it achieves emotional engagement with the consumer. This happens when a brand changes people's lives in some way; by adding a new dimension, changing their routines, altering their choices, affecting their daily rhythms, etc.. Leading marketers recognize that a positive association with music can increase engagement with their brand.